Security

Cybersecurity trends for 2025

March 28, 2025

Discover the Cybersecurity trends for 2025, according to the Openlimits Security team.

With technological change and the proliferation of digital threats, it is essential to understand the trends and challenges that will shape the landscape of cybersecurity in 2025. The growing use of artificial intelligence, the increasing sophistication of phishing and smishing attacks, and the impact of new regulations such as the NIS2 directive are some of the topics that define the current and future cybersecurity landscape.

In this article, we explore how artificial intelligence is being used both to strengthen security and to amplify the capability of attacks, the role of the human factor in data breaches, and the emergence of ransomware as a service. We also discuss the progress and challenges associated with implementing NIS2, highlighting the need to strike a balance between compliance and cost. Together, these points offer a comprehensive view of the strategies needed to tackle threats and ensure a safer digital future.

Fraudulent Phishing and Smishing campaigns using Artificial Intelligence

Fraudulent Phishing and Smishing campaigns have been proliferating significantly, especially with the use of artificial intelligence (AI). These technologies have made attacks more sophisticated and harder to detect, making it possible to personalise messages with unprecedented precision and to manipulate video or audio to deceive victims. As a result, individuals and companies alike are more vulnerable and face growing risks of security breaches.

Many specialist cybersecurity companies report a drastic reduction in the effort needed to develop malware or exploit vulnerabilities. In many of these cases, AI has cut the cost and time involved from weeks to just a few hours, exposing systems to faster and more efficient attacks.

Exposure of personal data through Deepfakes

Deepfake technology, which makes it possible to create highly convincing fake video and audio, is considered a dangerous weapon in the hands of cybercriminals.

These tools can be used to defame individuals, commit financial fraud or manipulate public opinion. Their growing popularity poses new challenges to security and to trust in digital content, requiring stricter technological and legal measures to mitigate the risks. Phone call and video conferencing systems are the new weapons attackers use to pretend to be someone they are not. Several cases have already been reported involving thousands of euros.

 

Malicious QR codes

Although this is not exactly a new trend, it is a growing one: there has been an increasing number of cases and incidents involving QR codes with malicious links, which are often placed on posters, stickers, shop windows, parking meters, billboards and other types of advertising. The risk of scanning a QR code today is comparable to that of clicking on a malicious link, much as happens with phishing emails and smishing messages.

 

The Human Factor

According to the IBM* report on the cost of a data breach, around 20% of threats are internal. These threats can occur accidentally, such as sending confidential information to the wrong recipients or falling victim to phishing attacks via email. On the other hand, there are malicious insider threats involving intentional actions, such as data theft or granting unauthorised access.

Mitigating these risks requires ongoing training of employees in good security practice, monitoring of suspicious behaviour and the promotion of an organisational culture centred on responsibility and compliance with security standards. The human factor remains one of the weakest links in cybersecurity, so it is crucial to address it seriously.

*(https://www.ibm.com/reports/data-breach)

Ransomware as a Service (RaaS)

Ransomware remains one of the biggest threats to digital security. Criminal groups offer "ransomware as a service" (RaaS) tools, allowing even individuals with little technical knowledge to carry out attacks. These groups operate like structured companies, with a "customer support department" for the cybercriminals ("customers") who rent their infrastructure, facilitating extortion on a large scale.

According to Sophos's The State of Ransomware in Healthcare 2024 report*, 67% of healthcare institutions worldwide were affected by ransomware this year, up from 60% the previous year. Response times have worsened, given the nature of the attacks, and a full recovery of operations can take months.

A very common myth about cyber attacks is that everything is resolved as soon as operations return to normal. However, detailed forensic analysis should be considered, as it is extremely important for identifying and mitigating the vulnerabilities that were exploited.

*(https://www.sophos.com/en-us/whitepaper/state-of-ransomware-in-healthcare)

The Sense of Security with NIS2 Coming into Force

The European Union's NIS2 directive aims to establish a higher standard of cybersecurity, promoting best practice among organisations. However, implementing these standards, directives and frameworks requires investment in technology, training for employees and senior management, and the adaptation of internal processes.

Striking a balance between compliance, processes and investment is a challenge. The right balance will allow smaller companies to meet all legal requirements without compromising their capacity for growth and innovation. Even so, implementing security standards should be seen as a long-term strategic investment rather than an operating cost. It is essential that companies are not tempted to adopt a minimalist approach to cybersecurity, limiting investment to the bare minimum. Such a stance could leave them vulnerable to increasingly sophisticated and complex threats. The key to an effective approach lies in an investment model that is sustainable yet robust, capable of mitigating risks efficiently and protecting the organisation without compromising its financial health.

Although NIS2 is not a definitive solution to every cybersecurity challenge, it represents a significant step forward in creating a safer business environment. Sectors with greater exposure remain priority targets for cybercriminals. Nevertheless, the standardisation of security practices creates a more solid foundation for mitigating risks and strengthening the business ecosystem.

Cybersecurity is therefore a constantly evolving field, where preparedness and resilience are the best defences against increasingly sophisticated and accessible threats.

Written by:
Openlimits

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