Innovation and Technology

Data Analytics: A Necessity

December 23, 2016

Discover the importance of data analytics in the digital economy.

A study carried out by SINTEF concluded that 90% of all the data in the world was created in the last two years. Given this reality, it is increasingly important to have artificial intelligence solutions that help managers filter and analyse the information most relevant to their business.

According to Bill Wiseman, director at McKinsey & Company, the algorithms used by artificial intelligence are the only viable way of coping with the amount of data created every day in each company and in its surrounding environment. Only in this way can data be interpreted in a manner relevant to decision-making, and the management of the company adapted to changes in the market. By processing information, conclusions can be drawn about how the business can be improved or how to bring products to market more quickly and effectively.

For data analytics to be used effectively, you need to understand which data sources are most suitable and what kind of IT investment is needed to turn that data into useful information. As a first step, you should set out the objectives to be achieved, the ideal transformation for each company and the impact you want to generate.

The next step is to understand how to take the information now being generated, turn it into data relevant to decision-making, genuinely change the business and get real-time information to the people who need it.

Watch the video and discover how data analytics can transform your business.

Written by:
Openlimits

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