The only Portuguese unicorn startup, valued at more than one billion dollars, presented the Store of the Future in March 2017. Discover how Farfetch, a luxury fashion eCommerce company, integrates the physical and digital worlds, setting an example for companies in every sector.   How it all began In October 2007, José Neves, founder and CEO of Farfetch, had two companies in different sectors: one in programming and the other in footwear. During a fashion fair in Paris, the Portuguese entrepreneur realised that the only brands achieving good sales results were those with online sales channels. And so came the "Eureka!" moment. "If we could put all these stores with luxury pieces on a virtual platform, we would give consumers the emotional side of travelling through the world of fashion", says the founder of Farfetch. A year later, Farfetch was born. The idea is seemingly ...
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