Innovation and Technology

AI and Machine Learning: Everything you need to know

September 12, 2019

Understand what AI (Artificial Intelligence) and Machine Learning tools are and why it is important to use them when interacting with your customers.

Nowadays, the concepts of Artificial Intelligence (AI) and Machine Learning leave no one indifferent, regardless of their level of knowledge or involvement, and you have almost certainly heard of them for one reason or another. Digital transformation has brought companies new ways of managing and driving their business through approaches capable of offering customers greater and better experiences, such as Artificial Intelligence and Machine Learning. In customer service, for example, AI can be used to create automated responses that interpret users' questions logically and thus provide appropriate answers from a previously defined knowledge base. These responses rely on Machine Learning, which is responsible for combining all the historical data in the system. The information is retained and delivered as personalised content, tailoring the answers to customers' service needs. Accord...
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